Quality: Meeting the expectations and needs of clients and stakeholders at the right time with the right products and services.

Efficiency: Optimum use of available resources

to achieve defined goals.

Creativity: Making a novelty based on skills, learning and experiences.

Cooperation: Working together to achieve a common goal through sharing information, skills, resources and knowledge.

Fairness: To have and/or provide a level ground for all to develop, cooperate, compete and produce effectively.

Harmony: Respectful and peaceful coexistence

of different and diverse concerns, interests, and benefits in working towards a common goal.

Transparency: Given the context and boundaries of the legitimate rules, regulations and social norms, to prepare and share easily accessible information with stakeholders.

Effectiveness: To be able to make an impact by contributing and influencing constructive change.

Sustainability: To have an ongoing market and community-driven organization that produces quality and efficient services and has a reliable image in society.

Community Building: To encourage and promote links within and amongst groups for their own development and empowerment.

Communication: Exchange of ideas in a precise and transparent way, with active listening and presence of mind, aiming to create a positive outcome.