mc-med Chapter 127 Means
Chapter 127 Means
The promotion of Qin Ji's album this time is completely different from when he was in China. I think he followed the same route as other rookie singers since his debut. It started to stir up, and even Qin Ji skipped countless activities because of his laziness at that time.
If I had to say something different, Qin Ji was the only one who was lucky. He borrowed the wind from the popular TV series "Whirling" at that time, and became popular in the situation of being crazily hacked at the time. own first-line position.
And the first album released in the United States this time can be said to have a huge momentum. The promotion team hired by Yuan Yuan is very good. Coupled with the relatively sufficient funds provided by Qin Ji, they played a lot. big.
Before the album was released, Qin Ji’s team had already contacted and bought itunes for a month’s homepage promotion. This can be said to be the most mainstream digital music store in the United States, with a market share of nearly 98%, basically getting it done. Then the promotion volume of Qin Ji's new album has reached the standard.
In addition, they also decided to let Qin Ji compete on the Billboard chart. This long-established music list can bring more than just the singer's achievements and talk. It can not only show the current popularity of the song, but also In turn, it will slightly promote the sales of songs, thus forming a favorable cycle.
What's more, what Qin Ji is short of now is not money, nor sales, it is precisely this kind of reputation and achievement, even if his face is swollen and fat, at least after returning to China, he will return to his hometown in front of those who don't know much about it. Not only will his career not be hit by various things, but he will be pushed to a new height by people who don't know what's going on.
Qin Ji's team really didn't spend money in vain. They not only worked hard to do a good job in the current publicity work, but also helped him consider the future career path. However, Qin Ji didn't know that they thought so far, the reason why he worked so hard, In addition to more or less vanity, there is also a boy's unique nature of competition and conquest. Maybe the more mature people are, the more reserved they are, but Qin Ji is obviously not.
So Qin Ji was actually very enthusiastic about making it to the list. He was still a little awkward at first, but he was persuaded by his propaganda team leader.
Qin Ji thinks what he said is right. The money and methods spent now are just an introduction. After the quality works are given at the beginning, the music fans you attract will spontaneously promote it for you, and the subsequent promotional activities will not be so much They are needed.
What they did was just push the giant wheel that was destined to roll forward, and gave it the boost of acceleration, instead of waiting for him to slowly change the speed.
If the work has no quality, then all the publicity is just spending money to keep it popular. Even if you keep spending money and promoting it, its popularity will gradually fade. In their view, this kind of value has no publicity at all, which is simply insulting. their professional level.
If you want to be on the list, you first need to understand the rules of the list. Calculation of bulletin board points is very simple. The three points that account for the most are download sales, radio stations, and streaming media. The investment projects are ranked in order of cost performance and effectiveness, and then all the money is used wisely, and every penny has completed his greatest mission.
First of all, after buying the best promotion of itunes, the number of digital downloads is basically resigned to fate. Qin Ji is a gold-lettered signboard that no one can rest assured to buy after seeing the name, so he can only rely on the ear-catching 30-second trial version It is determined by the degree and the praise degree of the user's feedback after purchase. They have done their best, and the rest can only depend on Qin Ji himself.
After all, they were just a propaganda team, and they couldn't go door-to-door with guns and force everyone to listen to Qin Ji's new song.
As for the radio station, they have also signed a radio station contract. This is another focus of publicity besides the digital mall, and it is also an area that the domestic publicity team is not familiar with. After all, domestic radio stations are relatively deserted, and there are few Someone will choose to listen.
But the United States is different. The population density here is relatively sparse, and almost everyone cannot travel without a car. As a result, the car radio has become an indispensable part of the people.
Generally, singers have two options to play on the charts. One is to send their new album to the radio DJ, and then they will play it according to their own preferences and the audience's on-demand rate.
Also, like Qin Ji, he chooses to sign a contract with the radio station and asks the radio station how many times to play his new song at a certain time. No one will call the radio station to order their own songs. What they hope is that there will be a few fans who listen to their songs on the radio.
However, the signings like Qin Ji's are all in prime time, and the number of times is too high. I'm afraid few people will make such a big deal. After all, famous singers don't have such a big need, and new singers don't have so much money.
In addition, the advertising positions of the major streaming media platforms are naturally bought over and over again.
Having done such comprehensive and extensive preparations, Qin Ji, who has just arrived, achieved good results once his new album was released.
The main single this time is naturally the brisk electronic dance song "Aha!". The promotion team and Leonard's ideas are surprisingly consistent. Some weird songs in this album should be ignored. After all, normal songs are not. At least, not all the songs in an album need to be released, and there are only a few songs that can really be used for publicity.
So songs like "Whyareyousofident" and "Bitchiknow" seem to be able to be promoted?To make Qin Ji happy to release the album is already the limit, okay?
Fortunately, the quality of Qin Ji's production is at least guaranteed. With the advertisements bought at a huge price, and the carefully edited and very catchy trial version, the downloads of "Aha!" in the first week rushed to the top 24 people, and the heat is dark green, and the form is very good.
The download popularity here seems a bit strange to some people who are more familiar with the stock market and are used to red rises and green falls. In addition to more specific values, the heat list also prefers to use shades of red and green to represent heat changes. trend.
A bit similar to the feeling of an alarm, green represents safety, red represents danger, and depth means the severity of the situation, for example, dark red means that your heat is dropping significantly.
And on the bulletin board, "Aha!" is also like a bamboo shoot, airborne to No. 37, which is definitely a shocking result for a rookie singer, especially a foreign singer.
However, after making so much preparation and achieving such results, it is just the beginning of the battle. You must know that although electronic dance music is not the mainstream of the list, and even a little unpopular, it is not that there has been a big hit. EDM single.
The more common feature of this style is that it is very ear-catching but hard to listen to. It is like a bright firework. It can burst out huge energy at once and achieve a beautiful result, but it lacks stamina. After the fire, it quickly subsides. .
The reason is simple. The dynamic rhythm and repetitive melody can easily give people a feeling of brainwashing, just like a virus, but it is precisely because of its repetitive structure that it will make people feel bored after listening too much and boring.
The reason why Leonard has great expectations for Qin Ji is because of Qin Ji's improvement of traditional electronic dance music. Although the melody is still repeated, there are still differences between them. The difference in beat, although the feeling is not obvious when listening to it, its effect is very obvious, and the listening ability of the whole song is significantly improved after the single loop.
So Leonard is actually very concerned about the performance of Qin Ji's new single, which means that if Qin Ji succeeds, then this adaptation model is feasible. To put it more broadly speaking, after Qin Ji's improvement, the EDM style will be reduced. Its obvious weakness is likely to become mainstream.
Not all musicians are for their dreams, most of them are for making money. Electronic dance music has always made money quickly, but it doesn’t last long. In this way, the money earned in general is still not much, but as long as it prolongs its Profit life, as long as it can make a little more money than the average, then there will be countless people trying this style.
Although it is very utilitarian to do so, life is often so realistic.
But to Leonard's disappointment, things didn't go as he hoped. It's not that Qin Ji failed, but that this kid didn't look like he wanted to make money at all. It is difficult to judge whether such success can be replicated.
Look at Qin Ji's team, what did Leonard even feel a little contemptuous about.
First of all, they found Singout, the most famous youth song and dance drama in the United States. Distinctive rendition.
The amazing thing about Singout is that it doesn't just cover hit songs, but it can often make some songs popular, and after they cover them, they soar from nowhere to the top of the Billboard chart.
Although it is a bit of a myth to some extent, sometimes they choose songs that are indeed trending, and they can still be popular even without Singout, but sometimes they just choose some high-quality songs that they are optimistic about. After Singout's publicity, it became hot.
After all, this is an old-fashioned TV series with a high popularity, and its publicity is still very high, so Qin Ji's team spent money to find it, hoping that in the latest episode, they can adapt and sing "Aha!" .
Of course, this is nothing, it can be regarded as a legitimate means of publicity, but what they did next, in the eyes of some people, can be regarded as a bit of 'opportunity'.
Many supermarket chains and fast food companies in the United States have cooperated with Qin Ji's team. After shopping and dining at their stores, they can choose to pay an extra $1.5 to buy a new Qin Ji album.
Although physical albums are declining day by day, and even become somewhat dispensable for some chart-topping singers, the ratio of points converted is still very objective, and they naturally do not intend to give up.
1.5 dollars can basically be regarded as the cost price of Qin Ji's album. Selling his album at such a low price can be regarded as a price war, or even malicious competition.
However, the law has not yet involved this aspect of restraint. It can be said that Qin Ji's team took advantage of a loophole to score points for Qin Ji.
The author has something to say: The civet cat is more famous for this practice. It is considered a BUG, and it was fixed later.
I'm afraid everyone will misunderstand, but let me say that this is an overhead world. In fact, new American singers are not allowed to send out new songs at the beginning~