My capital is quite large.

Chapter 306 Dongda Hip Hop

With the arrival of June, the annual selection of the "Four Little Actresses" and "Four Top Idols" has once again come to a close.

Looking at this year's various rankings, the landscape of the traffic market is subtly showing signs of a reshuffling.

In the most watched male celebrity category, although Yang Yang's popularity exploded thanks to the hit drama "Love O2O", in the final data, he still couldn't beat the two at the top.

Many industry insiders and fans privately lamented that Lu Han and that man's dominance in the traffic field is indeed stubborn. Even though Yang Yang's recent momentum has reached its ceiling, he is still one step behind in terms of overall data accumulation.

In contrast, Li Moufeng, who was originally ranked fourth among the top four celebrities, has shown some signs of falling behind.

In this round of voting, his lead over Inami Ran has become very limited, and the newcomers behind him are catching up much faster than expected.

The most eye-catching thing on this list is undoubtedly the "three little ones".

With EXO returning with two more members this year, and the competition for popularity reaching a fever pitch, the three members not only surpassed Huang Shao Ye, but also closely followed Zhang Yi Xing, occupying the sixth, seventh, and eighth positions.

Achieving such results amidst such intense traffic is truly remarkable.

As for female celebrities, the situation is much clearer.

With the return of Tang Shi and her two leading ladies to Haofeng, both bringing back phenomenal hit works, the market foundation is extremely stable.

In terms of various indicators, they surpassed Fan Xiaopang, who was somewhat weak. Meanwhile, Zhao Liying, amidst the fierce competition, ultimately finished fourth.

It's worth mentioning that Tencent's relentless promotion of the company during this period has not been entirely in vain.

Despite the setback caused by Bai Baihe's unexpected scandal, DaBaby's data has soared thanks to Tencent's continuous resource injection, and it has now reached seventh place on this list.

After reviewing the data, many producers in the industry secretly pondered that, given this trend, if Angelababy can produce another truly blockbuster drama, she might have a natural chance to join the top tier of stars.

However, just as Tencent Entertainment was preparing to press its advantage, a head-on confrontation with the "Tomb Raider" IP came as another setback.

This match garnered a lot of attention even before it aired, but the result was not surprising at all; the penguin suffered another crushing defeat.

In the version produced by Tencent, the production team had to bring in Angelababy to fill in for the female lead, Bai Baihe, who was originally cast, due to a sudden scandal.

However, Angelababy's limited acting skills, coupled with the extensive face-swapping and green screen techniques employed by the production team to meet deadlines, arguably ruined the quality of the show.

The poorly made post-production special effects earned the entire series the label of "PPT drama," causing its reputation to plummet.

What's even more infuriating for Penguin is the iconic line spoken by the protagonist, played by Li Moufeng, in the show: "I want to hand over the treasure to the state."

Because it deviated from the absurdity of the original work, it quickly became a classic meme ridiculed by the entire internet, triggering a massive wave of complaints from both fans of the original work and casual viewers.

In stark contrast to the disarray of Tencent, the version released by Haofeng Films presents a completely different picture.

Yang Yang and Lu Ha's seamless teamwork in the drama has won over countless fans.

Yang Yang plays Zhang Qiling, a character who is both aloof and exceptionally skilled.

Lu Ha's portrayal of Wu Xie is clear and lively, and the two's performances on screen have been praised by countless fans of the original novel as "the most faithful adaptation of the original characters".

This drama not only achieved a dramatic lead in viewership, but also garnered a huge following of fans who shipped the characters as a couple across the internet. Related fan art and short videos quickly dominated major social media platforms.

In this head-to-head confrontation, Haofeng Films undoubtedly used indisputable data to once again emphasize its dominant position in the film and television industry.

Having suffered setbacks in both TV dramas and movies, Tencent Entertainment is clearly unwilling to be suppressed by Haofeng.

Since they found it difficult to break through in the traditional film and television drama track, they decided to take a different approach and try to shake Haofeng's dominance from a completely new angle.

A few days later, Tencent Video held a high-profile press conference to announce that it would devote its efforts to producing a brand new, groundbreaking self-produced variety show.

The key figure behind this variety show is none other than the man under Tencent whose popularity is now unmatched.

Tencent announced that it will launch a nationwide talent search in June, calling on underground and mainstream rappers to compete on the same stage.

They are determined to select the toughest and most hardcore rappers to create an unprecedented hip-hop extravaganza for young audiences.

The show was officially named "Dongda Hip Hop".

......

While the film and television and variety show industries are locked in fierce competition, another battleground for capital and traffic—the gaming industry—is also seeing equally exciting contests.

This summer, Blizzard Entertainment's new game, Overwatch, has become the undisputed focus of the global gaming market.

The slogan "The world needs heroes" swept across the country, and almost overnight, all internet cafes were taken over by this game.

Among players and media, this new game, which combines FPS and MOBA elements, is increasingly being hailed as the next "League of Legends," and its popularity and traffic are experiencing explosive growth.

However, for Blizzard, the distribution rights for this phenomenal game in the East Market have become a major concern.

Due to historical reasons, Haofeng Technology had previously secured the Chinese distribution rights for Overwatch with great foresight.

As the game's popularity skyrocketed, Haofeng's bargaining power grew, and his asking price increased in response to Blizzard's repeated tentative buyback requests.

Finally, in late June, a major announcement shook the entire Asia-Pacific internet industry.

Penguin Group, the parent company of Penguin Video, announced that it has partnered with Blizzard Entertainment to repurchase the Chinese distribution rights for Overwatch from Haofeng Technology for a cash consideration of up to $10 billion.

The moment the staggering figure of "10 billion US dollars" was announced, the entire financial and gaming industries were in an uproar.

Almost everyone thought the penguin had gone mad.

It's important to understand that this is only the distribution rights for the Chinese region. After Tencent spends this huge sum of money to repurchase the rights, it will still have to pay 10% of the revenue to Blizzard in subsequent operations.

At the time, the industry believed that even for a globally dominant game like League of Legends, recouping $10 billion in costs in a single country was no easy feat.

Immediately, media outlets and analysts began to predict the company's downfall, believing that Tencent had paid a hefty "intelligence tax" due to Haofeng's extreme manipulation.